Innovation Management Of Amazon And E Bay Free case study

The Challenges Question: You should pick two associations working inside a similar industry and assess their different ways to deal with development. At that point clarify how these methodologies have contributed towards an upper hand. At last for only one of the associations diagram and legitimize future advancement openings. Answer: The two associations that I have decided for this report are Amazon and eBay. Application In today business world structure a business and working it no longer ensures that you will be effective in your industry. Presently the business cycles have become shorter accordingly requiring another sort of the executives that comprises a progressing procedure of restoration and change.( DamanpourAravind,2012) Thus to flourish in the current commercial center every business ought to be prepared to change and improve. Presently lets take a case of Amazon (AMZN) that has in past years developed as a champ and leaves a path of steady and noteworthy development. As of late with the bust of the Dot com bubble Amazon was among the couple of victors that endure.( Byers,2006) It was simply because they have an inventive and suitable plan of action that is assemble remembering the extreme benefit equation and market changing client incentive.( Brown, 2008) They never restricted themselves to books however moved to things that were effectively shippable. They didn't stop here as they utili zed their void area or online nearness to make an incentive for purchasers and venders of trade-in books. (Brandt, 2011) The utilized the deals and administration model to serve outsider venders that were really their rivals along these lines changing their business to deals and administration model from direct deals. In the year 2002 they even changed this model for their new clients that were the IT business. They put resources into their imaginative assets instead of simply adhering to their center this was a hazardous advance yet it did some amazing things for Amazon as they have ascended to seventh biggest web administrations stage in the previous five years on the planet. Their best dispatch is of Kindle digital book in the year 2007 that was a triumph for the organization however a difficulty to the distributing business. The mantra behind their prosperity is that at whatever point they discover oppurtunities as new clients they fabricate new plans of action to misuse them. (Davila, Epstein and Shelton ,2006) Nature of development at Amazon Gives learn about the idea of development access Amazon that has helped the organization to arrive at new statures. As indicated by Xavier Garambois who is the Vice President of the EU retail in Amazon We have made Innovation as a piece of our DNA and we intend to refine and include innovation that improves and upgrades the fulfillment of our clients. (Junnarkar,2012)Amazon deals with Eliminate-Raise-Create-Reduce system for its plan of action. We can without much of a stretch investigate it as they have made another channel for its clients through innovation however have wiped out the retail circulation channel which was very old just as customary in the retail business. They have included the a single tick checkout that had dispensed with the requirement for contributing charging and delivery address just as data.( Stone, 2013) Their inventive plan of action encourages them to convey to a differing scope of clients that means their upper hand. (Orland, 2011) Nature of Innovation at eBay Since it was begun in the year 1995 eBay has astonished all in being in excess of a closeout site. They are offering new administrations, gaining organizations and investigating new innovations. They have put resources into testing and building new advances that would prompt the following business opportunity.( Bradley, 2001) Their ongoing Redlaser examination application is a case of their imaginative innovation as it permits clients to think about the item while being in the store to every single accessible alternative in any event, when they are of the serious brand. This dispenses with the clients worry for showrooming as it causes the retailers to target clients by sending focused on offers dependent on the items that the clients have filtered. (Edison,AliTorkar, 2013) Their development system isn't about expansion of new advances however numerous ongoing acquisitions are a basic part in their technique. Since the year 2008 eBay has procured around thirty eight organizations tha t share a similar energy and vision that eBay has.( Wolverton, 2002) Guy Schory who is liable for the key activities in eBay advises how they put forth attempts to guarantee that their representatives associate with the workers of the new gained organizations. In their joining plan they encompass new pioneers in the organization of similar business people as a delicate landing technique. They put resources into startup programs by giving assets and apparatuses to develop all around. They even compose hack-a-thons that empower workers and engineers to send their inventive thoughts and applications to the companys top administration. This causes them in perceiving the top ability alongside giving them new sites and applications that the members make to win the 100,000 dollar prize. eBay has confidence in encouraging a culture of development by making a situation and pulling in individuals through remunerations and acknowledgment . They are an organization that has development as a stage as much as they have trade. The Challenges There were numerous difficulties that every one of these associations looked throughout hardly any years The difficulties that Amazon looked through the span of scarcely any years some of them were:- In India Amazon confronted the allegation of making a secondary passage section in the retailing industry:- the organization has consistently attempted to be imaginative and extending. Be that as it may, as of late they confronted a detour when their development designs in India were disapproved of by the Indian government. As in India there is a law that an abroad or remote organization can just work together in India through an Indian auxiliary or with an association with a nearby organization. (Strumsky, Lobo, Tainter,2010) They are confronting difficulties with their new innovation of distributed computing:- as distributed computing is attractively the greatest trust in numerous organizations for what's to come. Amazon has confronted eased back development with their Amazon Web administrations (AWS). It is accepted that AWS is quite little in contrast with the endeavors that Amazon is placing in selling gadgets and books.( Woods, 2014) Many accepted that open distributed computing is the following huge thing of things to come and it will rule the processing business this moderate development is a significant worry for Amazon. Contenders like Google and Microsoft are consistently on a post for any shortcomings in Amazon and with the ongoing AWS log jam they got what they needed. It was accounted for that Google declared value cuts that were entirely sensational once they got the updates on the AWS lull. Microsoft stuck to this same pattern with Azure which is a cloud business that has strategy like Amazon. Amazon is missing behind IBM, Google and Microsoft as it doesn't have enormous customers. There are numerous difficulties that eBay looked through the span of years:- ebay is getting firm rivalry from Apple with their in store installment administration that is in their iPhone 6 models. This is called as Apple Pay which will work at Macys, McDonald and numerous different retailers. Jordon McKee who is a senior examiner for portable installments clarifies how every other retailing goliath is offering rivalry to the PayPal. He further includes how eBay and PayPal ought to enhance and push quick to remain forward of these rivalries. PayPal selecting to isolate from EBay and declare that it is developing at an a lot quicker rate than eBay. This declaration by certain examiners is a significant misfortune for eBay as the portfolio that they had with PayPal for as long as twelve years is presently over leaving them in the open with numerous different contenders. PayPal is disposing of a contention that is normal as they are working close with one another. (Samuels, 2012) Chief John Donahoe has as of late brought up that our business is proceeding to miss the mark concerning our desires and that isn't at all satisfactory. Donahoe clarified why a few changes and upgrades are required like the site will be more clients amicable. He likewise acknowledged to some past mix-ups like clients not responding to barters and going ahead for fixed value deals. Developments have helped Amazon as it has expanded the consumer loyalty as their drawn out procedure. Fire Tv and Dash are among the ongoing advancements which are abandoning the contenders. This omni-channel technique is helping Amazon to incorporate in-store understanding and retailers site understanding. Along these lines the difficulties like the AWS issue has been fruitful overwhelmed by this development system. They are in any event, actualizing creative devotion plans for clients which will assist them with retaining clients. As we have concentrated before that numerous other programming goliaths like Microsoft and Google are giving firm rivalry to Amazon yet the administration at Amazon has discovered an inventive technique to over come this test. Amazon is utilizing the utilization of constant recordings, personalization and VoC systems (Voice of the client) methodologies to expand client steadfastness and commitment. Through this the clients are given customized combination s that depend on their past buys. For eBay the division from PayPal is an aid just as now the clients will appreciate the nearby stock which would be fueled by Milo. This application will assist the clients with knowing whether a specific thing is accessible at the store or not. (Wingfield,2004)This would be regardless of the item is accessible on the web or at a neighborhood store. Milo has empowered eBay to interface neighborhood customers with the little retailers which would not have been conceivable without the PayPal partition. This application is likewise useful for the little retailers as they can coordinate their business with eBay through Milo. eBay has beaten another test of fixed value deals by presenting their RedLaser portable application tha

Crime Problem from an Historical Perspective Essay

Wrongdoing Problem from a Historical Perspective - Essay Example Inclusion of American culture to the working of the equity framework assumes a crucial job against violations in a vote based condition. The cultural conduct against violations in United States is solid which purposely responds on equity framework and present Hate Crime Laws in 1990 by George H.W. Bramble (Terril, 2009). These laws secure common society in which Attorney General is required to gather information on violations which are submitted as a result of the victim’s religion, race, handicap or ethnicity. In Russia, after fights from the general public against wrongdoings raised, the legislature took genuine activities and made a Federal Security Service (FSB) which currently researches violations of national and worldwide degree and gives security to the common society. In 1996, under Russian Federal jurisdictio framework criminal equity framework began which take care of numerous issues of the general public. Criminal act is a demonstration or ownership under the laws of government which represents an infringement of laws. The sequential attacker is a wrongdoing without weapon, utilizing physical power to do this wrongdoing and this special criminal conduct must be controlled (Terril,

How MAOIs Work and Common Side Effects

How MAOIs Work and Common Side Effects Panic Disorder Treatment Print How MAOIs Work and Common Side Effects By Sheryl Ankrom linkedin Sheryl Ankrom is a clinical professional counselor and nationally certified clinical mental health counselor specializing in anxiety disorders. Learn about our editorial policy Sheryl Ankrom Updated on September 23, 2019 Depression Overview Types Symptoms Causes & Risk Factors Diagnosis Treatment Coping ADA & Your Rights Depression in Kids DIN / Getty Images Monoamine oxidase inhibitors (MAOIs) are a class of c that were developed in the 1950s. Theyre effective in treating depression, panic disorder, and other anxiety disorders. Although theyre generally as effective as selective serotonin reuptake inhibitors (SSRIs) and tricyclic antidepressants  (TCAs), theyre used less frequently because of necessary dietary precautions and risks of adverse reactions when mixed with certain drugs. Some common MAOIs include: Phenelzine (nardil)Tranylcypromine (parnate)Isocarboxazid (marplan)Selegiline (emsam) Emsam is a transdermal (skin) patch thats applied once a day. This mode of administration may be less likely to cause the dietary complications associated with an oral route of administration. How MAOIs Work Its believed that the brain contains several hundred different types of chemical messengers (neurotransmitters) that act as communication agents between different brain cells. These chemical messengers are molecular substances that can affect mood, appetite, anxiety, sleep, heart rate, temperature, aggression, fear, and many other psychological and physical occurrences. Monoamine oxidase (MAO) is an enzyme that degrades or breaks down three neurotransmitters associated with mood and anxiety: Serotonin: This neurotransmitter plays a role in modulating anxiety, mood, sleep, appetite, and sexuality.Norepinephrine: Also known as noradrenaline, norepinephrine influences sleep and alertness and is believed to be correlated to the fight-or-flight stress response.Dopamine: Besides influencing body movement, dopamine is also believed to be involved in motivation, reward, reinforcement, and addictive behaviors. Many theories of psychosis suggest that dopamine plays a role in psychotic symptoms. MAOIs reduce the activity of the enzyme MAO. Less MAO results in higher levels of norepinephrine, serotonin, and dopamine in the brain. The benefits of these increases are improved mood and an anti-panic effect. Common Side Effects of MAOIs This list is not all-inclusive and you may experience other side effects not mentioned here. You should report all medication-related side effects to your doctor. Decreased sleep/insomniaNauseaDiarrheaDry mouthHypertension (high blood pressure)Hypotension (low blood pressure)DizzinessWeight gainEdema (water retention)Sexual dysfunctionMuscle spasmsWeaknessConfusion Tyramine-Induced Hypertension Crisis Tyramine is a compound found in many foods. This compound has an effect on blood pressure and is regulated by the MAO enzyme. When the MAO enzyme is inhibited (for instance, when you take an MAOI), tyramine can reach dangerously high levels, resulting in critically high blood pressure. While taking an MAOI, it will be necessary to avoid foods and beverages high in tyramine to prevent potentially fatal high blood pressure spikes. Other Precautions and Contraindications Before beginning MAOI therapy, tell your doctor if you have any of the following conditions: Renal disease (kidney disease)Seizure disorderCardiovascular disease (i.e., previous heart attack, heart disease)Hyperthyroidism (overactive thyroid)Hypertension (high blood pressure)Diabetes Tell all of your treating providers that youre taking an MAOI. This includes physicians, physician assistants, dentists, and other healthcare providers. Do not take any medications without your doctor’s approval. Serotonin Syndrome Dangerously high levels of serotonin in the brain can cause a potentially life-threatening condition called serotonin syndrome. This rare condition is usually the result of an interaction of two or more drugs that affect brain serotonin levels. Even some over-the-counter supplements, such as St. John’s Wort, can result in serotonin syndrome if mixed with MAOIs. To reduce the risk of serotonin syndrome, MAOIs should never be taken with SSRIs or TCAs. Its recommended that other antidepressant therapy not begin until 10 to 14 days after discontinuation of an MAOI. Pregnancy The research on pregnancy and MAOI therapy is limited. Its recommended that MAOI therapy is avoided during pregnancy. If youre nursing or pregnant, its best to discuss the risks and benefits of MAOI therapy with your doctor. Discontinuation Syndrome Some people have reported withdrawal-like symptoms when decreasing or stopping MAOI therapy. Its believed that these symptoms are a result of the brain trying to stabilize serotonin and norepinephrine levels after an abrupt change. Symptoms that may occur during discontinuation of MAOI therapy include: NauseaHeadacheMuscle achesDizzinessElectric shock-like sensations in the neck and head While none of these symptoms are believed to be dangerous, they can be quite disconcerting. Dont reduce or discontinue MAOI therapy without consulting your doctor. Should You Quit Your Antidepressant Cold Turkey? Risk of Suicide The association of increased suicidal thoughts with antidepressant treatment, especially among adolescents, has been a center of attention and controversy in recent years. In response to the concerns suggested in case studies and some research, the U.S. Food and Drug Administration issued a statement in 2007. It proposed that makers of all antidepressant medications include a warning on their products about a possible increased risk of suicidal thinking and behavior in young adults, ages 18 to 24, during initial treatment. So far, researchers have not found a definitive answer about the antidepressant-suicide connection. For the vast majority of people, antidepressants decrease depression and alleviate the helplessness and hopelessness that consumes their daily existence. But, for a very small percentage of people taking antidepressants, this may not be the case. If youre concerned about this issue, be open with your doctor and don’t be afraid to ask questions. The 7 Best Online Help Resources for Depression

Attachment Is The Strong Affectionate Tie - 1337 Words

Attachment is the strong affectionate tie we have for special people in our lives that leads us to experience pleasure and joy when we interact with them and to be comforted by their nearness in times of stress (Berk). Within the first couple of months after birth, the infant forms an attachment to the familiar people who respond to and frequent their needs. Also in these first few months, the infant must often be touched, coddled, and shown affection. Without these gestures they may later show signs of developmental and emotional problems. Freud suggests that the infant’s emotional tie to the mother is the foundation for all later relationships (Berk). The first attachment formed is usually between the infant and the mother. It usually dawns during feeding time, especially when the mother is breast feeding. Breastfeeding does not only provide valuable nutrition to the infant, that can’t be found in bottle feeding, but it also calms and provides analgesia to the infant s. This in turn reduces heart rate, metabolic rates and reduces the ability to perceive pain during suckling (Gribble). Breastfeeding initiates maternal skin-to-skin contact and intimate social interaction, which causes the release of the anti-stress hormone oxytocin. Oxytocin is said to be the source of maternal expression and behavior in some mammals. Attachment can be understood as being the enduring emotional closeness which binds families in order to prepare children for independence and parenthoodShow MoreRelatedBaby boom Critique1072 Words   |  5 Pagesdecision, work or motherhood. Attachment theory is clearly shown in this film between J.C, and Elizabeth the baby she inherited from her cousins who died in England. Attachment (John Bowlby, 1969), is the strong affectionate tie we have with special people in our lives that leads us to feel pleasure when we interact with them and to be comforted by their nearness in times of stress (Berk, pg. 149). 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When infants are attached to their caregivers, they gain a secure base from which babies can explore their environment and a haven of safety to return to when they are afraid. Attachment begins with physical touching and cuddling between infant and parent. Some babies become secure or insecureRead MoreThe Parenting Styles Of The Children948 Words   |  4 PagesAccording to Bowley s theory a true affectionate bond between infant and parent developers over time that supports both cognitive and emotional capacities with a continuum of warm and sesative care () The attachment between children and their caregiver is a vital part of a child s development, unforchantly many children are without close ties that can lead to a multitude of developmental problems. Beck ( 2012) describes attachment as a â€Å"strong tie† with the people in our lives. (pg 196)Read MoreThe Emotional Link Of Attachment1661 Words   |  7 PagesIntroduction Attachment is one of the developmental milestones that begins during conception and remains throughout one’s life. It is defined as the â€Å"strong affectionate tie we have for special people in our lives that lead us to experience pleasure and joy when we interact with them and to be comforted by their nearness in times of stress† (Berk, 2011, p. 264). When an individual meets the child’s needs, an attachment begins to form. The primary caregiver, preferably the mother, is considered toRead MoreThe Development of Attachment Essay1435 Words   |  6 PagesThe Development of Attachment 1. Outline the development of attachment According to Shaffer, the development of attachment can be divided into four main phases. Other researchers have then added two additional stages to this original theory.  · Pre Attachment Phase – from birth to 3 months. 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All of these factors play a role in epigenetics, which is the altering of a gene’s functionRead MoreHow Care And Attachment Influences The Development Of Emotion Essay1599 Words   |  7 Pages Question1 Discuss how care and attachment influences the development of emotion in children and how this in turn influences their behavioural motivation. Introduction: This essay aims at answering an important question in context to the role of care and attachment in development of emotions and behavioural motivation in children. The emphasis explicitly falls upon various factors like type of attachments given to children at early age and the quality of social interactionsRead MoreEffects Of Deprivation And Privation Of A Maternal Attachment On Orphans1568 Words   |  7 Pagesessay will look at research into the effects of deprivation and privation of a maternal attachment on orphans in both Romania and around the world. Attachment is the emotional tie to a parent that an infant experiences, giving the child security. It develops gradually to the primary care giver and is important for survival (Boyd Bee, 2009). In some cases children may experience a disruption of this attachment which is known as deprivation (Key Book Ref). Bowlby’s (1965) maternal deprivation hypothesisRead MoreAdvantages And Disadvantages Of Love And Sexuality1652 Words   |  7 PagesChanging with it are concepts that seem to have been around for ages, such as love and relationships. The inner mechanisms of our minds continue to grow as continue to we develop fields such as psychology and sociology. Relatively new fields such as these tie together society and science in a way that helps us understand ourselves and the communities in which we live. An important aspect of either field being love and the way humans interact amongst each other. As described by Leslie Bell in her work â€Å"Hard

Different Types of Metaphors

Metaphors arent merely the candy sprinkles on the doughnut of language, not just embellishments to the music of poetry and prose. Metaphors are ways of thinking—and also ways of shaping the thoughts of others. All people, every day, speak and write, and think in metaphors. In fact, its hard to imagine how people would get by without them. And because figurative comparisons lie at the heart of language and thought, they have been picked apart by scholars in a variety of disciplines. Types of Metaphors There are countless ways of looking at metaphors, thinking about them, and using them. There are countless ways of looking at metaphors, thinking about them, and using them. But in deference to the metaphorical blackbirds of Wallace Stevens (The blackbird whirled in the autumn winds./It was a small part of the pantomime), here are a few of them. Absolute: A metaphor in which one of the terms (the tenor) cant be readily distinguished from the other (the vehicle).Complex: A metaphor in which the literal meaning is expressed through more than one figurative term (a combination of primary metaphors).Conceptual: A metaphor in which one idea (or conceptual domain) is understood in terms of another.Conventional: A familiar comparison that doesnt call attention to itself as a figure of speech.Creative: An original comparison that calls attention to itself as a figure of speech.Dead: A figure of speech that has lost its force and imaginative effectiveness through frequent use.Extended: A comparison between two unlike things that continues throughout a series of sentences in a paragraph or lines in a poem.Mixed: A succession of incongruous or ludicrous comparisons.Primary: A basic intuitively understood metaphor such as knowing is seeing or time is motion that may be combined with other primary metaphors to produce complex metaphors.R oot: An image, narrative, or fact that shapes an individuals perception of the world and interpretation of reality.Submerged: A type of metaphor in which one of the terms (either the vehicle or tenor) is implied rather than stated explicitly.Therapeutic: A metaphor used by a therapist to assist a client in the process of personal transformation.Visual: The representation of a person, place, thing, or idea by way of a visual image that suggests a particular association or point of similarity. Regardless of the types of metaphors you favor, keep in mind Aristotles observation 2,500 years ago in Rhetoric: Those words are most pleasant which give us new knowledge. Strange words have no meaning for us; common terms we know already. It is metaphor which gives us most of this pleasure.

Inclusive Learning Free Essays

string(83) " There are three stages to the initial assessment process within the organisation\." Contents Contents1 Introduction2 Findings3 What is Inclusive Learning? 3 Learning Environment4 Access for all4 Inclusive Learning in Initial Assessment6 Inclusive learning in the classroom6 Assessment9 Conclusion10 Bibliography12 ? A critical evaluation of the principles and practice of Inclusive Learning within XXXXXX XXXXXX. Introduction XXXXXX XXXXXX is a registered charity offering work based learning programmes to young adults. Within my role as Advanced Teaching Practitioner, I am responsible for curriculum design, monitoring teaching, staff training and mentoring, quality assurance and learner achievement in addition to my role as a Basic Skills Tutor. We will write a custom essay sample on Inclusive Learning or any similar topic only for you Order Now Before analysing current practices, I have gained the consent from those directly involved. In order to assess current inclusive learning principles and practices of the organisation, I need to increase my understanding of inclusive learning for my own Continued Professional Development (CPD). I need to reflect of my own practices and the practices of others and evaluate the service provided. Findings What is Inclusive Learning? Inclusive learning can be defined as ‘the greatest degree of match or fit between the individual learners’ requirements and the provision that is made for them’ (FEFC, 1996, p2). Inclusive teaching means recognising, accommodating and meeting the learning needs of all students and being aware of their individual needs. It is about identifying the reasonable adjustment that can be made without it having a negative impact of the teaching and learning of others. Open University Press (2006) defines inclusive learning as ‘acknowledging your students have a range of individual needs and are members of diverse communities. Inclusive teaching avoids pigeonholing students into specific groups with predictable and fixed approaches to learning’. It is important to consider the need to be proactive as opposed to being reactive. To practice inclusive learning, actions need to be taken prior to students commencing the process. The Tomlinson report 1996 states: ‘Re-designing learning, assessment and organisations to fit objectives and learning styles may mean introducing new content to courses, adapting access or both. This approach is quite different from offering courses and then giving students with difficulties some additional human or physical aids to participate. ’ Under the Special Education Needs and Disability Act (SENDA) 2001, all educational establishments must not treat students less favourably than others and make reasonable adjustments to ensure that their learners are not substantially disadvantaged. Learning Environment An accessible and safe learning environment is vital for inclusive learning to take place. The premises that XXXXXX XXXXXX occupy are located on the second and third floor of a listed building. There are no lifts and there is a staircase leading up to the main reception. Under the Disability Discrimination Act, there is a requirement to make reasonable adjustment to be able to ensure those students with a mobility disability are not excluded. XXXXXXhave made contingency plans whereby they use the premises within a local college as and when required. SENDA 2001 states that students should be able to access all services provided for other students. In this case, the local college offers all the facilities and services we offer our students. Taking this into consideration, reasonable adjustments have been made. Access for all In order to give strategic direction to inclusive learning, Smith and Armstrong (2005, p1) state ‘providers need to adopt a co-ordinated approach to inclusive learning, working with different groups, genders and levels of learners’. These is achieved ongoing within XXXXXX XXXXX. There is no discrimination on the grounds of gender or sexual orientation within XXXXXX XXXXXX and therefore XXXXXXcomply with all aspects of the Sex Discrimination Act 1975. Our learners come from mixed race, religion and in order to ensure that we accommodate these learners, all staff receive multifaith calendars to ensure that they can manage their learning over religious or cultural holidays. As we are funded for a 14-19 age provision, we cannot offer learning to anyone outside this age range. This is a limitation by DCELLS. Should anyone outside this age range require the same type of education and training, there are other training providers where they can be signposted. McGivney (2003) guidelines suggest that people with disabilities, ex-offenders, low paid unqualified workers, male manual workers, unemployed groups, rural residents, women with young children, homeless and those from ethnic minority groups may have problems in participating in organised learning activities. (DCSF, 2008) states ‘9% of young people aged 16-19 are Not in Education, Employment or Training (NEET). As part of the ‘Every Child Matters Agenda’ their aim is to break down the barriers to achievement and provide opportunities for those disengaged from learning. This agenda intends to ensure that programmes have been set up to identify children and young adults at risk and promote early intervention. According to the 14-19 Education and Skills White Paper ‘those with learning difficulties are twice as likely to become NEET’. XXXXXX XXXXXX have recently established street based youth work teams; across communities in south Wales, working with partner organisations to engage some of the hardest to reach young people; nd to progress them onto positive development opportunities in their own communities. The current teams are a pilot and are hoping to expand the project into other geographic and sector communities. XXXXXX XXXXXX are also establishing links to deliver full and part time extended curriculum services in schools for 14-18 year olds across Wales, prov iding support for young people in the youth justice system; establishing a youth drop in facilities at many centres and expanding the street based youth work. XXXXXXare also in community cohesion work particularly in areas with a large European migrant youth communities and those with a migrant non-welsh speaking community within Welsh speaking indigenous communities. XXXXXXis piloting development of youth volunteering in under-represented groups. Taking all this into consideration, it shows the effort that is being made in order to provide inclusive learning to those students who are at risk of becoming NEET. Inclusive Learning in Initial Assessment According to Green and Bartram 1998, p7) ‘Early and effective assessment of students’ requirements is critical to the concept of inclusive learning. There are three stages to the initial assessment process within the organisation. Prior to a learner joining they go through an initial assessment process. This begins with an informal interview following an endorsement from Careers Wales. In this interview, it allows the organisation time to carry out an informal assessment and identify individual learning needs. On entry, basic skills initial assessments and a VARK learning styles questionnaire are completed. From this process, an Individual Learning Plan (ILP) is written that is specific to the needs of the learner which will identify individual goals. Green and Bartram (1998. p10) outline that in order to achieve best practice; there should be ‘a common and shared understanding of the purpose of initial assessment’. Through discussion with staff and observations of the initial assessment process, it is evident that this there is a thorough initial assessment process which allows many opportunities to identify any individual needs and preferences. Following this process, if a learner is identified as having a literacy or numeracy need, diagnostic assessment is carried out. Learners have the opportunity to do these either by paper based methods or using Information Technology (IT). The results of this assessment then produce an Individual Learning Plan that is specific to the learners literacy and/or numeracy needs and takes into consideration any special arrangements that may be required. Inclusive learning in the classroom If there has been an individual need identified through initial assessment, it is at this point XXXXXX XXXXXX are reactive as appose to being proactive. For those with physical disabilities, arrangements are made to support them. As previously discussed there is a lack of facilities within the centres to support learners with a disability affecting mobility and this is taken into consideration when careers signpost learners. Apart from this, Rooms are bright, well ventilated and are small enough to be able to accommodate those with minor hearing or visual impairments. When considering students who are deaf and hard of hearing, XXXXXXdo not have a strategy in place for dealing with those who require specialist support including lip speakers, sign language interpreters and speech to text reporters. Although many learners who require this support often plan their own support requirements. To ensure inclusion in the classroom, it should be considered when planning lessons. Once the aims and objectives have been decided, it is then important to consider the needs and previous experiences of the learners’. At this stage, you can consider if there are any adjustments that can be made to ensure that the lesson is inclusive Open University Press (2006). This could be large print handouts, varied teaching strategies, practical tasks as appose to written, aural or visual methods and where possible, taking into account multi sensory learning. When carrying out questioning in the classroom, there was very good use of reinforcement techniques to consolidate learning. Although tutors encouraged all members of the group to participate, this was done in such a way that no learners felt uncomfortable. When this was necessary (e. g. a speaking and listening task) it was managed in a positive way to recognise individual needs. If learners need support with basic skills, subject specific tutors (NVQ, Key Skills) liaise with the Basic Skills Tutor to organise extra support in addition to their literacy and/or numeracy classes. If the learner has a learning difficulty that affects concentration, extra comfort breaks can be given and short activities should also be planned that vary in teaching strategy to keep learners engaged. At present, DCELLS are working towards converged basic and key skills. This initiative should have encourage a more standard approach as qualifications will be delivered in a different training and staff will be required to update their CPD. Practices vary depending on the experience of individual tutors within XXXXXX XXXXXX. When observing a key skills session, a tutor suggested to her group that it would be advantage to take notes whilst completing practical activities. On her lesson plan, she had shown inclusive practices by suggesting a Basic Skills Tutor could offer support with both reading and note taking if required. In terms of the use of classroom assistants or support workers, this is the only instance that in class support is offered due to staffing levels within the organisation. The majority of tutors promote equal opportunities practices by having notes available at the end of the lesson for all learners. Others show inclusive learning techniques by issuing gapped handouts at the beginning of the lesson to support those with individual needs. This later method allows those learners who have lack of confidence in groups, those with hearing difficulties or partial sight a greater chance of achieving the objectives set from the lesson. Experienced staff uses assistive technology in the classroom such as coloured acetate, worksheets on coloured paper or magnifying equipment to support learners when reading books, but once again staff training is needed to ensure consistency throughout the organisation. Smith and Armstrong (2005) suggest providers should make sure that CPD and staff training supports structures and systems implemented to deliver the inclusive learning agenda. Through discussion with staff, it is evident that staff members have little knowledge of how to support learners with Dyslexia, Attention Deficit Disorder (ADD), Attention Deficit Hyperactive Disorder (ADHD) and other learning and behavioural needs. Therefore staff CPD needs to be updated and staff training offered. Having observed a selection of basic skills sessions, I have seen differentiation being managed very well within the classroom. There are isolated cases where worksheets have been the main teaching strategy due to the diverse nature of the group but the main reason for this is the need for staff development and training. Within sessions, individuals show good inclusive learning techniques when giving feedback. They are constructive and give praise for what has been done well and avoid being negative to learners. For those who have physical disabilities, there is IT equipment available such as specialist mouse and the ability to increase the font size on the majority of programmes used. If there is a need for out of class support, this is also available from the training assessors responsible for the individual learners. Individual training assessors are encouraged to spend time with all learners to build a rapport and encourage them to discuss any individual learning needs. These persons are trained to signpost for guidance and counselling if required. Assessment Once learning has taken place, there are various methods of assessment that are used. Within basic skills, learners are given a choice of completing assignments which are paper based or tests that can be taken using IT. For those who have to submit a portfolio, they are given the option of using IT to produce their work. There are also dictaphones available to record case studies, professional discussions or oral questioning as appose to written questions. These strategies in place show differentiation for individual needs are being considered. As well as the usual methods of assessment, learners also get a review which is carried out every four weeks. In this review, their progress is monitored and feedback is given on their performance. The Tomlinson Report (1996) shows us that monitoring progress and providing effective feedback contributes to effective inclusive teaching. Within their basic skills support sessions, further feedback is also given as part of their literacy/numeracy ILP. All learners at the end of their visits are given a Training And Support Log (TASL) which gives them feedback on any work produced. Conclusion Following this investigation, I have reached the conclusion that the organisation is reactive as appose to proactive with regard to inclusive learning. As a training provider, XXXXXX XXXXXX are genuinely non-selective about the learners who complete a programme. Many of the learners face a number of obstacles to engaging in learning including low educational attainment, a lack of basic and/or personal skills, caring obligations, homelessness, lack of self belief, confidence and self worth. Despite this, over 70% of the young people that are supported leave with a positive outcome. The 14-19 Education and Skills White Paper state that 12. 5% of the NEET group have learning difficulties and/or disabilities. If XXXXXXtraining wishes to continue aiming to offer inclusive learning and reduce this NEET cohort, there is a need to train staff by offering CPD in inclusive learning and ways of developing an inclusive learning strategy within the learner process. There are different teaching approaches within the organisation. (Tilstone et al. ,1998, p. 6) states ‘a key issue in promoting inclusive practice must be a reappraisal of the training provided to teachers and other professionals’ From my observations, I feel that this is an accurate assumption to make. I have been able to observe many sessions over a period of time and have seen that tutors need training on how to incorporate inclusive learning strategies within their lesson plan. Smith and Armstrong (2005) also discuss how providers should establish a strategy for sharing best practice within an organisation. XXXXXXhave meetings for every subject route on a quarterly basis. Although this is an excellent way of sharing best practice, inclusive learning should be listed as an agenda item to ensure that it gets the attention it requires. Although everything is done during the learner process to ensure that equal opportunities and diversity are managed, XXXXXXhave a bullying and harassment procedure in place and also a grievance procedure that prospective, current and past learners can instigate if they wish. From carrying out research into inclusive learning within XXXXXX XXXXXX, it has been shown that on the whole, a lot of work goes in to meeting the individual needs of the learner and offering a positive learner experience. Having now completed this research, it has made me aware of the financial restraints of the organisation. I feel that I will carry out my role as ATP differently when training staff and mentoring. When working towards curriculum design, I will also ask myself the question â€Å" How can I make it more inclusive? † and from this, I feel that this has played a big part in my CPD. Bibliography †¢ACCESS UNIT. (2006, December 18). Access Unit – Making Information Accessible to Disabled Students. Retrieved December 8, 2008, from University of Bristol: http://www. ristol. ac. uk/accessunit/disabilityinfo/accessible33. html †¢ADAMS, M. , BROWN, S. (2006). Towards Inclusive Learning in Higher Education. London: Routledge . †¢BLOOMER, M. , HODKINSON, P. (1997). Moving into FE: The voice of the learner. London: Further Education Development Agency (FEDA). †¢CLOUGH, P. (1998). Managing Inclusive Education. From Policy to Experience. London: Sage. †¢CSIE. (2008, April 30). About Inclusion. Retrieved December 15, 2008, from Centre For Studies On Inclusive Education: http://inclusion. uwe. ac. uk/csie/csiefaqs. htm †¢DCSF . 2008, July 02). Education, Training, Employment. Retrieved December 10, 2008, from Department for Children, Schools and Families. http://www. dcsf. gov. uk/14-19/index. cfm? go=homesid=26 †¢Every Child Matters: (2008, July 02) Change for children: Retrieved December 15, 2008, from Every Child Matters http://www. everychildmatters. gov. uk/ete/ †¢FEFC. (1996). Inclusive FE: Report of the Further Education Funding Council Learning Difficulties and/or Disabilities Committee CSIE Summary. Bristol: Centre for Studies on Inclusive Education (CSIE). †¢GREEN, M. . (1998). Initial Assessment To Identify Learning Needs. London: Further Education Development Agency (FEDA). †¢LEARNING AND SKILLS DEVELOPMENT AGENCY. (2002). Access For All. London: DFES. †¢MCGIVNEY, V. (2003). Working With Excluded G roups. Leicester: National Institute of Adult Continuing Education. †¢OPEN UNIVERSITY PRESS . (2006, December 30). Inclusive Teaching. Retrieved December 12, 2008, from Open University Press: http://www. open. ac. uk/inclusiveteaching †¢SMITH, V. , ARMSTRONG, A. (2005). Beyond Prejudice; Inclusive Learning in Practice. London: Learning and Skills Development Agency. †¢TILSTONE, C. , FLORIAN, L. , ROSE, R. (1998). Promoting Inclusive Practice. London: Routledge Falmer. †¢WELSH ASSEMBLY GOVERNMENT. (2008, September 29). Delivering Skills that Work for Wales: A new approach to adult community learning. Consultation Document 057/2008 . Caerphilly: Department for Children, Education, Lifelong Learning and Skills. †¢What is SENDA 2001? (2007, January 22). Retrieved December 13, 2008, from Hobo: http://www. hobo-web. co. uk/tips/12. htm How to cite Inclusive Learning, Papers

Mercedes Benz for KPMG Global Services- myassignmenthelp.com

Question: Discuss about theMercedes Benz for KPMG Global Services. Answer: Introduction Mercedes Benz is one the largest automobile manufacturer in the world and is one of the largest divisions of the company Daimler AG. The annual revenue of the company runs into billions and the books of the company are audited by the KPMG Global services, which is one of the largest audit firms in the world. The company provides audit and consultancy services to its clients and is based all over the world. The main purpose of audit is to state whether the books of the company are prepared considering all the necessary standards and the financial statements of the company are showing a fair view of the same. It checks the overall aspects of the financial statements and looks for any errors that might be present in the books of accounts(Belton, 2017). These financial statements are very important for the users and they depend on the same to take major decisions regarding the company and its various dimensions. In this case the auditors have issued an independent audit report that is is sued in the annual report of the company. The company is a part of the company Daimler and the audit of the Mercedes Benz department is shown in the annual reports of the company Daimler(Mayntz, 2017). The audit report covers various aspects of the financial statements of the company that are prepared on a consolidated basis. The audit report states that the auditor has audited the consolidated annual reports of the Daimler AG, Stuttgart, and its subsidiaries, and that includes Mercedes Benz. The board of management of the company is responsible for preparation of the annual reports of the company and the auditor issues and their opinion on the same. In this case the auditor has given a clear report which states that the books of the company are free from all kind of errors and there are no reservations in the same(Tysiac, 2017). In case the auditors are not able to get the required details to form an opinion or are unable to get help from the management of the company during the process of audit, they can issue unqualified or adverse reports. The auditor checks the various departments of the company, the various internal controls that the management has employed in the company and comment on the validity of the same(Tysiac, 2017). In case of the given company, the auditors are having years of experience and have closely scrutinized each and every department of the company and have given an opinion that states that the books of the company are prepared as per the German generally accepted standards. They have conducted their audit under the section 317 (2) HGB. There is also a section in the audit report that consists of the auditors responsibility and the auditors opinion is also highlighted clearly. Pursuant to Section 322 (3) sentence 1 HGB, they have stated that the audit report does not consist of any reservation. On comparing the audit opinion given in the last two three years it can be said that the auditors have been highly consistent in their performance. They have been very good in their work and have conducted the audit properly considering all the necessary details that they need to check to form an opinion on the consolidated statements(Gartland, 2017). The management of the company have been very helpful to the auditors and have given their utmost support, they have not highlighted that they have faced any kind of issues because of the auditor. They have given clear audit reports through the years and have highlighted the necessary parts that were needed. An extract from the same is attached. References Belton, P., 2017. Competitive Strategy: Creating and Sustaining Superior Performance. London: Macat International ltd. Gartland, D., 2017. The importance of audit planning. Journal Of Accountancy. Mayntz, R., 2017. Networked Governance. s.l.:Springer. Tysiac, K., 2017. Rulemaking gives auditors a chance to provide more insight. Journal of Accountancy. Tysiac, K., 2017. Tactics for driving quality in a single audit. Journal Of Accountancy.

The Application of the Principle of Utilitarianism in Explaining the Death Penalty

Introduction Death penalty is a way of punishing people found guilty of committing capital offences. There are few countries that apply this form of punishment. The methods used to punish offenders are controversial in several jurisdictions depending on the nation’s cultural and political ideologies. There are people who support this form of punishment. On the contrary, other people strongly oppose capital punishment.Advertising We will write a custom essay sample on The Application of the Principle of Utilitarianism in Explaining the Death Penalty specifically for you for only $16.05 $11/page Learn More This paper discusses death penalty from the point of view of utilitarian principles. These principles suggest that the form of punishment has the ability to deter similar crimes. It also suggests that capital punishment is suitable for wrong doings that involve taking away the life of others. The opponents of death penalty believe that the punishm ent is too harsh and infringes upon human rights. They also believe that it lacks the ability to deter future crimes. Utilitarianism is a moral theory, which posits that â€Å"the moral worth of an action is solely determined by its contribution to overall utility† (Dreeben-Irimia 292). The theory supports consequences of actions without scrutinizing methods for implementing the actions. The theory was widely promoted by John Stuart Mill who suggested that initiatives were evaluated based on their consequences. The theory considers the pursuit of contentment and ensuring that people are happy with decisions. The theory promotes three claims including the consequentiality, happiness, and objectivity claim. The theory suggests that punishing people is equal to treating them badly and is a sign of mischief. From the outlook, it would appear that utilitarian’s may contest capital punishment because it creates unhappiness. However, the theory supports a form of punishment w hen the level of suffering is so high that it is beneficial to society. The theory posits that a punishment that makes the society can only emanate from intense suffering. Evidently, a form of punishment that generates more happiness in society is justifiable under the utilitarian theory. The theory supports capital punishment on the basis of deterrence. When punishment is instilled in potential wrongdoers, they cannot commit crimes because they understand the type of punishment they will go through. The theory also supports incapacitation where people who have committed capital crimes can never have the opportunity to repeat such wrongdoings.Advertising Looking for essay on ethics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Therefore, capital punishment takes away wrongdoers from the streets and eliminates the danger to the public. The form of punishment also provides people and families of victims with the proof that justice will be se rved. The relatives of people killed by criminals gain comfort and fulfillment because they know the offender has received equal punishment. As opposed to this, the opponents of the application of utilitarianism theory in retribution argue that this form of punishment has minimal effect on containing related crimes. The opponents have noted that states where people receive capital punishment continue to record high numbers of capital offences. Furthermore, the form of punishment is final and takes away life and this makes it inappropriate in cases where suspected wrongdoers are wrongfully convicted. Conclusion In summary, utilitarianism supports the retribution only on the grounds that there will be increased safety within a society. The theory believes that. The principle promotes the objective of happiness even when the consequences of actions leading to that entail making other people suffer. The supporters of the theory and its application are convinced that deterrence and incap acitation make people happy. On the other hand, opponents of utilitarianism argue that proponents have failed to provide proof that the form of punishment minimizes future offences. Works Cited Dreeben-Irimia, Olga.  Patient Education in Rehabilitation. Sudbury, Mass: Jones and Bartlett Publishers, 2010. Print. This essay on The Application of the Principle of Utilitarianism in Explaining the Death Penalty was written and submitted by user Nia P. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Life of Frederick Douglass essays

Life of Frederick Douglass essays In this brief passage by Frederick Douglass, called Narrative of the Life of Frederick Douglass, he describes prime examples of a pure Machiavellian. Douglass gives us insight on Mrs. Hamilton, a slave owner, who just like Machiavelli explains in The Qualities of the Prince shows us what exactly Machiavelli was talking about. Mrs. Hamilton is cruel to her slaves in order to keep them loyal and is never peaceful during idle times in order to keep her slaves at her advantage. Douglasss encounters with Mrs. Hamilton again show us exactly how Machiavelli wanted a leader to control the people and with this Douglass shows us how Mrs. Hamilton being the leader, controls the slaves which are her subjects. When Frederick Douglass first introduces us to Mrs. Hamilton he gives us a well-developed visual on how she treated her slaves. Mrs. Hamilton would sit in the middle of the room in a large chair with a heavy cow skin by her side. She would then whip the slaves, as they would pass by her while she yelled at them, and called them names. Mrs. Hamilton would also call Mary pecked than by her name. I see this type of treatment as full Machiavellian from Mrs. Hamilton. Machiavelli in his work The Qualities of a Prince suggests to leader that they should be cruel to their subjects in order to keep them loyal. I sense that by what Mrs. Hamilton was doing to her slaves may be looked at from a different way than by just plain cruel. It shows to me that she was just keeping her slaves loyal to her by whipping them and calling them names. And this to me shows that she took an approach using a structured Machiavellian style. If Mrs. Hamilton did not exercise this type of treatment to her slaves they would probably feel that if they decided to escape for freedom to the North, Mrs. Hamilton would not have punished them for it and let them to free. Mrs. Hamilton also uses another one of Machiavellis suggestions. M ...

Ecology and Diversity of Cambrian Faunas Lab Report

Ecology and Diversity of Cambrian Faunas - Lab Report Example It was required to compare the results with information on modern faunas and normal Cambrian faunas. Also, it was required to discuss the representativeness of the former and the differences between the latter and Cambrian faunas.   It represents most of the deep marine but not shallow or tropical one. The reason for this is that Cambrian rocks only have marine fossils, mainly for species that lived on hard substrates on the sea floor and this includes Burgess Shale fauna   6. How does fauna of Burgess Shale compare with that of Cambrian deposits exhibiting normal (mineralized hard part-only) preservation, in terms of higher taxa represented and their relative proportion? How representative therefore are normal faunas?   In terms of higher taxa representation, Cambrian deposits exhibiting normal (mineralized hard part-only) preservation accounts for only a minor component of the total diversity. Similarly, in most Burgess Shale-types deposits, the Shelly assemblage normally represents a small proportion of the collected specimen. In this case, soft-bodied organisms fossilized remains especially from Burgess Shale the Cambrian ecosystem knowledge could be totally limited   Burgess fauna consists of many soft-bodied animals’ fossils as well as those with hard parts. A completely soft-bodied animal normally rot away before it is fossilized. Hard parts are crucial because they are more easily preserved; they are seen to help an organism last for a longer time to become fossilized. Burgess Shale is rich in life most of the fauna in it are soft bodies while it contains only 0.89% of mineralized hard parts.   Burgess Shale, organisms lived in underwater mud banks, the moving water buried living organism in moving sediment. They are therefore found in random orientation. Modern muddy marine invertebrates usually curl up upon dying but fossils of the Burgess Shale locality never exhibit such coiling and there is evidence that this organism died instantly.   

The Causes and Effects of Being a Student in a Foreign Country Essay

The Causes and Effects of Being a Student in a Foreign Country - Essay Example It could be that a relative who lives aboard is in need of their assistances. The student therefore will travel to come to the aid of their kin. Not wanting to leave their education aside for the time that they are in that different country, they enroll in school. However, it is not always the case that the family has an issue, sometimes there are positive causes in the family, such as relocation. In the case of relocation the parents of the student might have obtained a job abroad. Then the student would move just to stay with their parents, and end up attending a foreign school as a result. Some of the more depressing reasons that a student might need to study abroad without truly wishing to do so it because of health reasons. The student could become ill and need special medical assistance that they cannot receive in their own country. The student would, therefore have to move where that medical care is provided. Students might also find that they have to study in different countr ies because of financial reasons. ... If fact, it is more common for students to study abroad simply because they choose to than because they had no other choice. For many students, studying in a foreign country is an exciting opportunity. The Effects of Study Abroad Rather the student is studying abroad because of their active decision or because of issues in their life that thy found unavoidable, it is clear that learning in a foreign environment has great benefits for the development of the student’s intellect. As it was reported, â€Å"International educators at either side of the Atlantic have long recognized that college students returning from studying abroad show positive changes† (Hadis, 2003:p.3). Some of the benefits to the student include a greater awareness of global affairs, heightened foreign language acquisition, increased cultural sensitivity, and new experiences. These benefits are becoming more and more important in today’s society, where globalization is being spread at a rapid pa ce. One day, only those who have a better global view will be able to truly be successful. Since students are such because they are seeking to better themselves, it would seem that the opportunity to study abroad is one that no student should pass up on. IT keeps them from having tunnel vision. Overall View of Study Abroad Getting an education is a powerful way to change a person’s life. Getting an education in a country that is not their own is a way of adding even more power to their education. One of the best ways to be a success is to have a diverse set of experiences from which to draw. Studying abroad is a method to gain these experiences. This route of

British Airways: SWOT and Porters Five Analysis

British Airways: SWOT and Porters Five Analysis Before establishing an analysis of the financial performance of British Airways, and stating the main reasons as to why this organization has been chosen as the proposed case study of this report, the most predominant issue at hand is to define ‘financial and ‘business performance. It performance of a certain organization stands for a measure, which shows how a company can efficiently use its assets from primary mode of business to produce revenues and returns. It can also be considered as a measure of the overall financial performance of the firm over a specific given period or a scale to make comparison of two or more firms in a single industry. Researcher will provide a detailed account of significance of financial performance, but before that, a brief summary of BA as a leading airline company of UK is necessary to explain. British Airways is the flag carrier airline of United Kingdom and it was first established in 1971 in Waterside. The airline was initially formed to control the two nationalized airlines already operating in UK, i.e. BOAC, and BEA, as well as two other regional airlines operating within the country, Cambrian Airways, and Northeast Airlines. All these four airlines were then liquefied to form British Airways which had much larger infrastructure than any individual company and had high prospective earnings. In the recent times, British Airways provide air transport services as well as deliver cargo shipments in to more than 90 countries all around the world. Reason for choosing the organization: There are plenty of reasons as to why this particular organization has been chosen as subject case study. As we know the ongoing economic recession, and this has folded the developed countries into a web of economic decline. The rise of oil prices from $48 to $110 per barrel since the last 6 years is also a reason for the deepest economic downturn for transporting companies. BA faces a challenge of a permanent shift in the business travelling where the larger organization do not prefer their employees to travel for short trips by paying high premium prices. The financial access that was readily available few years ago is now declining and less finance is readily accessible and cash level is decreasing All three challenges force us to make up an analysis that would reveal the financial performance of British Airways over the three years period, i.e. 2007 2009. The review of the financial performance of any particular company that is facing a financial crisis would be the best approach to determine the factors and develop a clear understanding as to why the financial crisis is being faced by that company. A number of factors can be counted towards explaining the problem. Researcher has chosen the financial performance as the main indicator for developing a clear understanding of the financial crisis BA is facing. The financial performance over a specific three years period would also assist the researcher in making up the prediction concerning the future prospects, which would be based on the recognition of significant variables affecting the organization as well as its financial performance. The next two sections would be based on discussion of aims, objectives, and research questions raised by the researcher. Research Aim: The main aim of the research is to make up an analysis of financial performance of British Airways (BA) over a three year period (2007-2009). Apart from the discussion of the financial performance, the report would also be looking at the micro and macro economic factors that lead to the expansion and development of the overall growth of aviation industry in UK. Research Objectives: To analyze the financial performance of British Airways in lieu of the recent financial crisis, and forming an in-depth discussion of how the financial crisis has affected the revenue, cash balances, and stock prices of BA. To evaluate the factor s that lead to the direct effect on growth rate of the airline industry. To ascertain the macroeconomic as well as microeconomic factors those affect the financial performance of BA. To understand the global trends and fashions adopted in the industry as well as viewing the BA as playing a key role in global aviation industry. Observation of the effects of modern technology on the performance of BA on financial and economic grounds. Research Approach: Researcher will make the most of qualitative as well as quantitative methods to ascertain the research objective and aims. The Qualitative method uses a number of approaches and it will be based on different theoretical principles, such as Hermeneutics, Phenomenology, and Social interactions. The quantitative approach would also be taken, based on the principles of positivism, as well as neo-positivism. The approach would be based on the pre-designed standards which are developed before carrying out the actual research (Adams et al. 2007. The significance of qualitative and quantitative methods in a research project as follows: â€Å"If graduate students are to blend qualitative and quantitative research methods in their research study, they can profit at the outset from considering three questions: How are the terms qualitative and quantitative best defined? What are examples of qualitative and quantitative methods? How can the two methods be compatibly combined?† (Murray, 2003) The argumentative reasoning adopted in this report would be based on inductive as well as deductive approach. Saunders et al. (2003) define the inductive approach as the one in which you gather data and form data analysis on the basis of which you develop a theoretical approach. On the other hand, they have defined the deductive approach as the one where a hypothesis is developed first and then a research design is established to explore and test that hypothesis. The very useful approach is to attach both of the approaches to different philosophies; the inductive can be considered more as qualitative approach, where as deductive as more of a quantitative approach (Saunders et al. 2003). Methods of Data collection: There are two types of methods which are given below. Primary Data collection: This data collection is based on interviews, group discussion, Informal Discussion, Debates, Surveys, Community meeting and events (Kumar, 1996). Secondary Data collection: This data collection is based on books, journal, articles, websites, newspapers, magazines, television and company financial reports (kumar, 1996). Data Collection process: Researcher has used mainly secondary source due to availability of reliable and bona fide information. The sources that the researcher has used would basically concern the annual reports from 2007-2009 periods from the website of British Airways. The economic survey of United Kingdom, as well as stock prices would also be used to explore the financial performance of British Airways. Researcher has managed to gather these sources through secondary approach. Therefore the primary sources are not very much often used. The audited financial statements of British Airways are the most relevant source for data collection on the basis of which analysis would be conducted. These financial statements or other relevant data is attached in the Appendix at the end of the research study for the convenience of reader. Researcher has used reference books as well as ACCA text books of paper F7, F9 and P3. Use of secondary sources can be associated with many advantages as well as disadvantages: Advantages Adams et al. (2007) have described the advantages as below: Larger delegate samples are available, which are considered well beyond the research of an individual researcher. Secondary data is an excellent source for inspecting the longitudinal data as well as other trends. Researcher can focus more on the data analysis as well as on its interpretation. Limitation of Data collection: According to Adams et al. (2007) the disadvantages of the secondary sources as below: Data may not be compatible, or the information that has been collected for the data analysis may not be relevant to what is required. The research might be limited in terms of its depth and information gathered might be odd or not up to date and recent concerns might have been over shadowed that can make the research and analysis outdated. The information might not be gathered from whole time period that should be covered and there might be found research gaps. Business and financial performance techniques used: Researcher would exploit the following four business and accounting techniques in this research: Value chain analysis Porters five forces analysis SWOT analysis Financial Ratios As the above mentioned techniques will be elaborated below : Value chain analysis: This technique would be useful in gaining the competitive advantage as well as generation of the shareholder value in the market. The analysis basically divides the business into a series of value-generating activities, known as value chain. The actual purpose of the value chain is to better understand the activities with the help of which the firm develops competitive advantage with the course of time in the market. These activities can best be described by the following picture: (Source: http://www.provenmodels.com/26/value-chain-analysis/michael-e.-porter/) Porters five forces analysis: This technique allows an organization such as BA to seek for outside forces, i.e. companies involved in market competition that tend to affect the competition within the airline industry. Porter five forces model is as follow. Source: Book On Competition By Michael E. Porter Monczka et al. (2009) stated five points as follows: Highest level of competition in the market would lead to creation of more options and chances for buyers as well as suppliers. Risk of entry of new competitors in the market. The threat posed by substitute entrants, i.e. products and services. Extent and power of buyers. Extent and power of suppliers. The key limitation posed in this model is occurred when there is some innovative movement in the market in terms of technological progress which may alter the whole status quo market structure in a very short span of time. SWOT analysis: This technique would analyze the strengths, weaknesses, opportunities, as well as threats for BA through inside or outside forces. The main issue at hand then would be to minimize the threats as well as maximize the benefits by British Airways Strengths: Business strengths are, the things which business doing well or, it have which are better than others e.g. Loyal experienced personnel, efficient processes, Advanced IT systems, better customer care, or any other internal factor that leads to success. Strengths of an organization give it a competitive advantage over its competitors Weaknesses: Activities which an organization carries out badly and dont have specialist knowledge to perform in better way are weaknesses of the organization. These weaknesses are internal to organization. Opportunities: These are the factors which the management could take benefit of, e.g. new IT systems, latest technology t, new products etc. Threats: These are issues which can have harmful effect on the performance and activities of business. Threats are generally from outside the organization unlike its strength and weaknesses e.g. substitute products or economic downturn, and these factors are outside of control of organization. International institute of business analysis (2005-2009) A Guide to Business Analysis Ethical issues: As a professional ACCA student it is my responsibility to comply with ACCA five ethical principles i.e. integrity, confidentiality, objectivity, professional competence and due care. It is therefore in my research I have not breached any of these ethical principles. So that research work done is not copied or duplicated and I have complied with oxford Brooks Universitys outline that is the used Harvard referencing system. Business status Of British Airways: British Airways is leading scheduled premium international airlines which flays to over 150 destinations and ha 250 planes in service. British Airways is based in UK and its main revenue earner is UK and in 2008/ 09 48% was generated from UK .22% was from continental Europe and from USA it was 17% and rest was from rest of the world. Since 2008, British Airways have taken many new initiatives to reduce their additional costs that can enhance their profits. They also have increased the number of flights including Africa as well as Central Asia. These flights will definitely help them in finding new routes and clients as well as cutting down their overall costs. The new routes or flight might however not be very much profitable for them as the flights to central Asia and Africa are not organized very often and are not considered quite profitable routes. Another notable point is concerned with the bad performance of British Airways which was due to sudden rise in the prices of oil during the period 2007-2009. According to British Airways chief financial officers report, the profits reached record levels in 2007-08 as they achieved the target of 10% operating margin for the first time. But for the year 2009 even though revenues were increased but operating costs were significantly increased which turn the profit in to loss. Economic recession has hardly hit British Airways and exchange rates have also adversely affected on British Airways. Pound starling has lost its value to euro and dollar. The increased fuel prices in years 2007-2009 have directly affected the revenue as well as profits of the industry, whereas it is evident from the graph below that the reduced prices in oil have again raised the profits of the firm to greater amount. The major loss incurred in 2007 by BA was due to the volatility in oil prices and devaluation of pound sterling against dollar and euro. The reduction in the number of passengers lesser than the average annual rate was also low, which can be due to social and economic constraints on the individual level. Even though there was plenty of reason for economy shrinkage but British Airways sales were increased. The graph given below would explain the trends concerning revenues and profits of BA for the period of 2007-2009: British Airways revenues increased from 8492  £million in 2007 to 8992  £million in 2009 and as in the graph above it can be seen that operating revenues are increasing through the period by 3% which is a healthy sign for the company. Even though BA‘s revenues are increased but profits have fallen sharply and converted in a loss after tax profits have become losses and 401  £million loss which was recorded in year 2009 is very significant. It is specifically down to fuel and oil cost which has increased sharply by 900 £million and some restructuring is been done in its employees contracts which will give benefits in future. Share price of British Airways was at its peak in 2006/07 but after that there is rapid decent as shown in graph below: http://www.financial-spread-betting.com/shares/Spreadbetting-British-Airways.html Share price was at 6.60  £ in 2007and it start dramatically falling and in year 2009 it was as low as to 1.34  £.but after that there is a recovery and share price is increasing gradually. The reduction of the carbon footprint was the one step that was taken in early 2008 and has been quite successful in attracting more customers than ever before. The 2009 annual report also stated some of the new IT systems being introduced as well as implemented, given as follows: Cargo tracking Reservation system ULD management system AIRCOM; a technology that provides the location and movement of the aircraft in real time Movement manager and dispatch manager in flight operations of British Airways The performance of British Airways is very much closely related to the economic conditions. Therefore, it would be very important to consider the state of economy. It should first be noted that the economic crisis has badly affected the economy of US and UK, and after the recession economic growth is far less than inflation. The individual economic condition would suffer so it would also be affecting the whole states economy, and based on that the customer base of the airline industry would also be affected as most of the customers would prefer to travel through train for domestic travel. On the other hand, the consistent downfall in the purchasing power of the consumer as devaluation of pound would also affect the per capita income which would directly impact the consumer base of British Airways. The economic survey held in UK in 2009-10 stated that year 2007 was the worst year for airline industry. The overall decline of 2.4% in the passenger demand was recorded in the year 2007 alone. However, the losses incurred in 2007, as some economic analysts say, had been met in the 2008 year as the profits were higher and losses lesser, which became worst again in 2009. Although there was some relief in fuel bills but economic recession continued to cause a decline in passenger and freight demand. Long term investment in the period 2007 to 2009 specially restructuring of employees and there contracts BA will gain advantage from it in future. Even though BAs financial performance is not great but operationally however, BA is achieving levels of excellence which were never seen in the history of the airline and have won awards for that. Analysis of British Airways using business and financial techniques By using different business and financial models heres a brief explanation of value chain and analysis of British Airways value chain. Analysis of British Airways through Value chain analysis: The similar approach as mentioned above in the value chain analysis section would be adopted here, as to develop an understanding of several activities in BA and concerning how it is important in offering the competitive advantage to the firm in discussion. The British Airways have managed to control the system through forward and backward integration. The primary activities for BA to take great care would be considered as follows: Inbound logistics: BA has managed to control the stock. It has also managed to make ongoing relationships with the suppliers. Operations: The BA management has enabled to make increased bagged security. The management has also taken steps to improve the quick check in services as well as secure online bookings. It has also enabled itself to pre-book additional services. Outbound logistics: BA has managed to improve the customer services. It has larger database of airport slots which provide majority of the passengers a facility to access their destinations from preferred airport. Marketing Sales: The BA has also developed the marketing relations with all the well known and large stake holders. British Airways support Activities The structured chain of command permits the BA to utilize the multitude of specialist for gaining the competitive advantage of the downsized organizations. The human resource management is the integral part of this analysis. The investment made in the development of the customers through service training in 2007 which attracted the best employees. The surveys and questionnaires appreciate the employees and other support staff to provide the feedback. The technological development is also an integral part for BA to look for keeping the services up to date. BA has managed to add value to the smaller companies due to the floppy resources that can be used to recreate the resources, The size of this business as well as coalitions and alliances BA has succeeded to make since the long time in history has led to make BA able to leverage the suppliers as well as through the economies of scale for developing efficiency where the other competitors have most of the times failed. Application of Porters five forces to evaluates British Airways performance: The porters five forces analysis would discuss the negotiating power of the suppliers, and consumers; threat posed by the substitute products, and new services or products into the market, as well as the competition in the market. Existing competitors/rivalry. UK airline industry can be divided in two major sectors budget airlines and schedule airlines. Where schedule airlines operate worldwide as well as in Europe. While budget airlines mainly focus on the short distance destination. British Airway has to compete at the same time in both sectors. Market share in relation to their competitors is not very significant. It is important to discuss existing competition in the industry because this situation may offer opportunity or threat and company might have to take some actions e.g. innovation, deliver excellent customer services, research and development. Market share of British Airways in UK can be divided into two categories in respect of long haul and short haul destination. As given below graphs illustrate the long and short haul destinations from the year ended 2004 to 2008. Data Source: www.mintel.com (2009) As the above mentioned graph demonstrate that British Airways market share is declining. Graph shows market leader Delta airline share is reducing significantly since last three years. But there are some airlines industry like Emirates and Singapore airlines capturing more market share. And also low cost carriers like easy Jet has also start flaying to long haul destinations and has shown increase in there market share over the last five year period even though comparatively it is not that much worry as it is in short haul destination market share. Source: mintel (2009) The above given graph explains that market share of British Airways increased by 15.6%. But as compare to its competitors easy Jet ,whos market share increased by 106%,BA increase is not significant not significant and Rayanair is market leader and capturing more and more market share every year and over the last 5 year they have recorded 117% increase in there market share. Threat of new entrant. According to Mockler (1994), threat of new entrant indicates the new firm entry in an industry with innovation, new ideas and creativity such elements enable new firms to capture market share. In the case of airline industry the entry barriers are significantly high because it is much more regulatory industry. But still in the past there are many new entries in the industries e.g. easy jet which are performing outstandingly as compare to British Airways. Any new entry in that industry could lead British Airways to decrease in profits and revenues as well as loss of market share. Power of the customers According to Mockler et el (1994), determining bargaining power of customers is important for strategy and overall business objectives. The strength of negotiation power of customers of British Airways is nether very high nor very low . Customer have different kind of choices like low cost airlines e.g. Rynairs airlines, easy Jet etc and schedule airline virgin airlines, BMI airlines etc. Therefore customers have wide range options to choose from and there is no switching cost to customer. Therefore it is important for British Airways keep customer loyalty. Fare levels are very crucial to attract all class of customer and provide them with things which they value. Power of suppliers. The negotiating power of the supplier is always very high as there is always limited number of suppliers in the market e.g. Boeing and air bus. As both of these are major supplier of airplanes in the industry and providing more planes to more than 650 airlines. Other major suppliers for airline industry are the oil companies, who are providing oil and energy to many industries and the airline industry is not the major consumer of their products. BA has restriction to choose the oil provider, one who has contracted to supply oil to that airport. BA employees are well unionized and force their power collectively which we have seen in resent strikes. Threat of substitute. Geographically UK is an island and main methods of transportations in past to Europe and rest of the world through the sea or by air. But recently introduction of channel tunnel from UK to France has given another alternate route for travelers to Europe. And introduction of euro star means much faster route to travel to continental Europe compare to airline industry long waiting before boarding and after arrivals. And this has forced some threat to air line industry in UK. But it is not that much significant for BA because it fly all over the world not just to continental Europe. Application of SWOT Analysis on British Airways: The SWOT analysis would provide a detailed analysis for British Airways concerning its strengths, weaknesses, opportunities, as well as threats. Strengths BA has a very strong power even in an oligarchic system which gives this firm capability to even set the prices not by coming on the pressure of the other competitors by using its differentiation strategy. Major strength of British Airways is that it controls the landing and take of slots at Heathrow air port which is one of the largest airports in the world. BA, as compared to its competitors, is considered as well in a sense it is more equipped with technology and always uses up to date technology, e.g. it relatively has new planes than other firms. It has relatively larger market to target including domestic as well as international customers. Weaknesses Main weakness of British Airways is its suffering financial performance. The high amount of debt that BA had incurred in 2007 was a result of their bad organization of operational activities .British Airways employees are highly unionized which means strikes are still on the cards and BA has a great deal of influence from the UK government in terms of devising several rules. This type of outside mediation can greatly reduce the organizational efficiency. In the organization internally or externally there are lot of issues of trust which are effecting its performance. Opportunities British Airways have lot of opportunities to exploit in future .Mega sporting events of next decade are to be held in UK including Olympics, cricket, football and rugby events through out .which means BA has opportunities to take advantages .it needs to make strategies to exploit the International market. British Airways also can start flying more flights to other growing economies e.g. China ,India because London is the financial hub .United kingdom is metropolitan so BA can exploit this opportunity and start flying to other countries from where people are coming more often. Threats. Major threat which is faced to British Airways is from the cost competition. As number of low cost carriers are performing well in last five years it can be speculate that in economic down turn these low cost carriers will perform better. Threats to BA also include the fact that extremism and terrorism has made the whole world its prey and any kind of activity can be expected from such fanatics as well. Additionally, the high interest rates, as well as the depreciating currency have also affected the overall performance and profits. Recently bank of England has announced the inflation rate will be far more than growth so this can lead in to down fall in sales. Financial ratios: This section will discuss the financial ratios which would analyze the behavior of the firm in terms of the financial performance of BA. The financial ratios are being calculated for the period of 2007-2009 and after the calculation of the ratios of all the three different periods separately, the results will be drawn which will compare the financial performance of BA over the three years concerning different periods of times. This section would also develop the detailed account of the use of financial ratios which would also be discusses in terms of what these ratios are determined for and what is the reason and intuition behind each of them regarding the financial ratios calculated. These ratios are used as a standard in building the comparison of BAs performance over a period where different years performance would be compared actually. These can also be compared with the other companies which are in competition with BA, either domestically, or internationally. Calculation of the financial ratios is very important and if the companies do not do this exercise, then they would not be able to track their performance efficiently. The companies will keep themselves in dark if they do not keep the record of the financial ratios and they would also not be able to keep informed themselves concerning what and how their growth can be made. Interpretation of these ratios can sometimes put up ambiguous results, so the companies do need to the exact calculations and to put those numbers exactly. Now the research would turn to determine the important financial ratios for developing the understanding of the financial performance of the British Airways over a three year period of 2007-2009. Liquidity ratios: The liquidity ratio is calculated to measure the ability of a certain firm to pay off the bills. Some of the key financial liquidity ratios would be mentioned as follows: Working capital: Working capital is like blood in company, which is necessary to make company operate. Working capital is the measure of the difference of current assets and the current liabilities of the company. Working capital is actually operating liquidity which is there for business to operate and is necessary for day to day operations and it quantify business short term financial health. The equation for the ratio goes as follows: Working Capital = Current assets Current liabilities The net working capital of British Airways and Easy jet for the period of 2007-2009 is as follows: Graph As it could be seen from graph that working capital position of British Airways is not very satisfactory, and the negative figure indicate that working capital management is poor so current assets are less than its current liabilities British Airways can be in danger to fade short term financing problems .which can give a little indication of overtrading in some cases .it is clear from the graph that over the three year period its net working capital is gone bad to verse, and from 194  £million deficit its now 1820  £million deficit. While on the other hand its competitor Easy jets working capital level is relatively stable over the three year period. Decrease in British Airways working capital was 1439  £million from year 2008 to 2009 which was 377% decrease and it is alarming for its liquidity. Current ratio: Current ratios indicate business capability to pay its short term debts. Higher current ratio suggests business has more power to pay its obligations. Current ratios formula takes the assumption that the inventory which is in fact part of the curr

An Article of an Earthquake in China

This article that I have chosen is a earthquake that happened in China. It was said that this earthquake had the largest measuring magnitude of 5. 7. After the earthquake, at least 80 were killed and 700 were injured. This earthquake was the heaviest in the rural area in Yiliang country. One of the elementary school collapsed in the earthquake. Authorities are not sure if the children are killed. In 2008, there was an earthquake in Yunnan’s neighbouring Sichuan province, which killed 80 000 people. Thousands of children were killed after shoddily built schools collapsed. In Luozehe, rescue workers strained to move rocks out of the road. They had to clear the road to avoid chaos in traffic. Civil affair departments said that the earthquakes destroyed 6650 houses and damaged 430 000. More than 100 000residents evacuated and 100 000 others are in need of relocation. Officials in Guizhou province said nearly 28,000 people were affected by the quakes, with 18 houses toppled and more than 10,000 houses damaged. The first earthquake which reached a magnitude of 5. 7 struck at 11. 19am on Friday. There were 16 aftershocks, the strongest of which reached measured a magnitude of 5. 6. Roads to the area had been damaged very badly and the police, fire fighters and volunteers were working to repair them. Landslides and rock falls had also caused significant damage and were hampering the workers effortto reach the affected villages. The Chinese government was under heightened pressure to respond quickly to potential resources like food and water. One person lamented on Sina Corp. ’s popular Weibo micro blogging service said that a sub-6 magnitude earthquake and again, schools collapsed. This idea presented is not relevant to what I have learnt in Geography, but I have learnt new things from this article like the effects of the earthquake in China.

Michael Moore Loves Rhetoric

Jeffrey Lee Professor Lewis English 2 10 February 2010 Michael Moore Loves Rhetoric One of the most effective ways Moore draws our attention is by using real testimonies. By interviewing Americans who have been wronged by the health care system, he cleverly intertwines rhetoric to create a strong argument for universal health care. For example, after he presents the audience with a logos appeal, an ethos and/or pathos appeal will follow, or vice versa. Like a chain reaction, the appeals go hand in hand, making the viewer feel as if what they are seeing is real and not exaggerated. From the beginning, â€Å"Sicko† relies heavily on ethos and pathos to show that the health care industry is not sympathetic to the medical needs of Americans. One example of this is the story of a man named Tracy who had kidney cancer. His hospital refused to perform surgery on him and Tracy died soon after his wife challenged the hospital on the issue. Tracy’s wife, Julie, says that Tracy wanted to know why a good person like him had to be put into such an unfortunate situation. Here, Moore uses different techniques to get the audience to feel sympathy for this family. When the film first introduces us to Tracy and his family, we see segments of home videos depicting a happy family. As Tracy’s wife gives the interview, she tells an unfortunate story of Tracy’s death and how their health insurance failed them which further grabs the audience’s sympathy. She is interviewed in such a way where we feel as if she is in the living room with us; she seems like a friend or neighbor, and we sympathize for her loss. We are made to feel that his death was preventable. Further, we learn that despite Tracy’s wife being employed in the very hospital that provided them with so-called health care, they were denied treatment even though Tracy’s brother was a perfect donor. Essentially, she was working for the very people who were denying her family the care they need. Through the use of ethos and pathos, Moore makes the audience feel mournful for Tracy, while making the American health care system seem out of touch with common ethical values. Tracy’s story is followed by another ethos and pathos appeal told by Dawnelle Keyes, a woman whose daughter, Mychelle, died due to the low value that insurance companies lace on people’s lives. The hospital claimed that certain portions of Mychelle’s treatment could not be paid for by the hospital. In order to cover these expenses, Keyes would have to take Mychelle to a different hospital. Keyes did not want to do this, and she recalls, â€Å"I just continued to ask them to treat her and they refused†. Finally, Keyes took her daughter to an alternate hospital, but because of the delays, Mychelle went into cardiac arrest and died. After Keyes was done talking about her tragedy, she cried for her lost child. Just like the scene with Tracy’s widow, this scene prompted the audience to sympathize with the victims. Again, this is a clever use of ethos and pathos. Moore also chooses his background wisely in order to appeal to the audience’s emotions even more. Notice when Keyes tells her tragic story of Mychelle, the interview takes place around a playground with children playing in the background. This is an effective way of appealing to our pathos because we are reminded of children and their innocence. Keyes’ testimony further persuades the audience that insurance companies are merciless and should therefore be replaced by mandatory universal health care. Not only does â€Å"Sicko† have many scenes of Americans describing the hardships that insurance companies have put them through, the movie also criticized the way health care workers are forced to work. For instance, Becky Malke works for an insurance company and describes the distress she experiences at her job. Becky answers phone calls for the company and tells the story of one phone call that disturbed her. Becky cries through most of her story. As she cries, Moore slowly zooms the camera onto her face, allowing us to see all her emotions, almost making the audience want to cry with her. This is a great technique for the film’s message here – that even those who work for the health care industry are emotionally distraught by how uncharitable and inhumane medical insurance companies can be. We are left to feel that the current system should be overthrown in favor of universal health care. Yet again, Moore strengthens his argument through the use of personal testimonies that evoke our emotions. As the film progresses we see Moore display himself as the â€Å"common man† in an effort to appeal to the audience the genuineness of his own character – his ethos. He is casually dressed wearing only jeans, T-shirt, and a baseball cap. His message is more acceptable to the audience when he is perceived as an everyday type of guy. The audience’s guards are down. Where if he was dressed in a suit, the audience would surely view him differently, possibly feeling more distant and requiring Moore to defend his viewpoints. Instead, Moore’s stories are believable because he makes the audience relate with him and his storytellers. Another form of pathos used in â€Å"Sicko† is the association of happiness with universal health care. For instance, Alexi Cremieux was recovering from chemotherapy that treated his tumor. Because Alexi lived in France, where there is universal health care, Alexi was given three months of paid vacation time to get well. Moore flashes images of Alexi relaxing with friends during his vacation, smiling in all his pictures. Through pathos, we are made to believe that Alexi is happier because he was assisted by universal health care. In turn, we too are left to feel that universal health care can help achieve our happiness, versus the U. S. counterpart that can only put people through hardship. Furthermore, Moore also uses humor as a form of a pathos appeal. For example, Moore visits a British hospital, which is managed under a universal health care system, and tries to find out how the hospital’s patients pay the bills for their stay. Moore asks a pregnant patient at the hospital, â€Å"So what do you pay for a stay here? † She replies, â€Å"No one pays† with a chuckle. Next, Moore asks a couple walking through the hospital with their newborn baby, â€Å"What did they charge for that baby? † The baby’s father answers, â€Å"You know, it’s not America† and the couple laughs. This is a powerful scene because it mocks the U. S. system in an amusing fashion. It makes the viewer think â€Å"hey those people don’t have to pay for health care, why should we? † Their humorous attitude towards the idea of paying for health care makes the viewer believe that the current system is ridiculous and that the U. S. should adopt universal health care. Lastly, the music Moore uses also ties into the humorous appeal. He emphasizes an issue by accompanying it with a soundtrack. If it is a humorous scene, he will use sarcastic, over the top sounds; if he wants to shock the audience, he plays something more melodramatic. For example, while telling the story of a woman who was eligible for health coverage but was later denied because of a mere yeast infection, when the film got to the yeast infection part, it was followed with a â€Å"buh buh bum† and a crow screeching. The use of these sounds dramatizes the ridiculous fact that this woman was (and should not have been) denied over a simple yeast infection. Through the use of each rhetoric appeal, ethos, pathos and logos, Moore effectively convinces the audience that universal health care is more charitable than the current U. S. system and should therefore be replaced. He presents us with real-life people who the audience can easily identify with. The unjust manner in which these people are treated causes us to sympathize for them. And the facts given to us appear to be supported and convincing. All three appeals are blended together in a way that conveys a powerful message to those watching it. After watching â€Å"Sicko†, it is hard not to be convinced that universal health care is essential. With that said, are you convinced?